Creating a new website is an exciting journey, but one of the biggest challenges facing clients is gathering the necessary content.

We hope that this guide will help you understand what content is needed and how to organise it effectively.

1. Understanding the Types of Content Needed

Text Content:

  • Home Page: Brief introduction to your business, key services, and a compelling call to action.
  • About Us: Your company’s story, mission, vision, and team introductions.
  • Services/Products: Detailed descriptions of what you offer, including benefits and features.
  • Blog/News: Regular updates, industry news, and valuable articles for your audience.
  • Contact Information: How customers can reach you, including a contact form if applicable.

Visual Content

  • High-quality images of your products, services, team, and office.
  • Videos showcasing your products, customer testimonials, or company culture.
  • Infographics that explain complex information in a visual format.
Gathering website content together
2. Organising Your Content


  • Content Inventory Checklist:
    Create a checklist of all the content pieces needed.
  • Content Calendar:
    Schedule deadlines for when each piece of content should be ready.
  • Folder Structure:
    Use a clear folder structure for organizing your files (e.g., separate folders for images, text, videos).
Ux graphic designer meeting brainstorming and discussing to sket — Stock Photo, Image Ux graphic designer meeting brainstorming a
3. Tips for Writing Effective Website Content

  • Know Your Audience
    Understand who your visitors are and what they need.
  • Be Clear and Concise:
    Avoid jargon and write in a way that’s easy to understand.
  • Use Keywords Strategically:
    Incorporate relevant keywords to help with SEO (we can provide you with a keyword list relevant to your business)
  • Include Calls to Action:
    Guide your visitors on what steps to take next.
Girl on floor keeping website up-to-date
4. gathering visual content


  • Hiring a Professional Photographer:
    Consider hiring a professional to take high-quality images (we can recommend)
  • Stock Photos:
    Use reputable stock photo sites if hiring a photographer isn’t an option.
  • Video Production:
    Plan your videos carefully and consider professional help for shooting and editing (we can recommend)
young female manager holding smartphone using laptop office, hipster girl freelancer writing on mobile phone, businesswoman working via portable computer and communication online via smart phone
    5. writing content
    • We can help with compelling copy tailored to your brand voice and audience.
    • We incorporate the latest SEO best practices to ensure your content ranks high on search engines and attracts organic traffic.
    • We help you plan and structure your content to align with your business goals and customer needs.
    • We proofread, edit and advise you to ensure your content is error-free and polished to perfection.


    Format Web Design Desk

    Please feel free to contact Format Web Design on 0863 255 922 for further information.