Eithna’s Seafood Restaurant is an award winning seafood restaurant located in the village of Mullaghmore, Co Sligo on The Wild Atlantic Way.  During the summer months, the restaurant is packed inside and outside with tourists from all over the world and locals enjoying a read of their newspapers over morning coffee or enjoying a shared tasting seafood plate with a glass of white wine.  This charming seafood treasure restaurant has won numerous awards and we would like to think that our web design has helped in some way to its success.

Eithna's Restaurant Homepage

Client Background:

  • Client Name: Eithna’s Seafood Restaurant
  • Location: Mullaghmore, Co Sligo, Ireland
  • Industry: Hospitality – Seafood Restaurant
  • Website: https://www.eithnasrestaurant.com/

Project Overview:

  • Objective: Eithna’s Seafood Restaurant, nestled in the picturesque village of Mullaghmore along The Wild Atlantic Way, sought to enhance its online presence to cater to both local patrons and tourists. The goal was to create a digital platform that reflected the restaurant’s charm and excellence, enticing visitors to explore the menu, ambiance, and accolades.

Challenges Faced:

  • Seasonal Variations: Eithna’s Seafood Restaurant experiences significant seasonal fluctuations in patrons, with tourists flocking during the summer months. They needed a website that could accommodate this surge in traffic while maintaining a welcoming atmosphere.
  • Showcasing Excellence: The restaurant had received numerous awards for its cuisine and ambiance. Translating these achievements into a compelling online narrative was paramount.
  • Facilitating Engagement: The website needed to not only showcase the menu but also encourage patrons to explore and book reservations or inquire about special events.
  • Including COVID-19 Response: As part of the engagement strategy, the website was designed to meet the unique challenges posed by the COVID-19 pandemic. Recognizing the need for adaptability, Format Web Design accommodated additional functionality that allowed patrons to easily phone in their orders and book reservations for convenient pickup within the restaurant. This responsive approach ensured a seamless and safe dining experience during uncertain times, reinforcing Eithna’s Seafood Restaurant’s commitment to customer well-being.

This addition highlights how the website’s functionality was adapted to address the specific challenges posed by the pandemic, emphasizing the restaurant’s dedication to providing a safe and convenient dining experience for its patrons.

Our Solution:

  • Website Redesign: Format Web Design undertook a comprehensive website redesign to capture the essence of Eithna’s Seafood Restaurant. The design focused on portraying the charm and natural beauty of Mullaghmore, evoking a sense of coastal elegance.
  • Responsive Design: The website was optimized for various devices to accommodate both on-the-go tourists and local visitors who might be planning their dining experience.
  • Interactive Menu: An interactive menu feature allowed visitors to explore the culinary offerings, complete with mouthwatering imagery and descriptions.
  • Awards Showcase: A dedicated section highlighted the restaurant’s awards, underscoring its commitment to culinary excellence and customer satisfaction.
  • Booking and Inquiry System: A seamless reservation system and inquiry form were implemented to facilitate patron engagement.

Results and Benefits:

  • Increased Online Visibility: Eithna’s Seafood Restaurant’s enhanced web presence attracted a wider audience of both local and international visitors, contributing to its popularity.
  • Positive Brand Image: The website successfully conveyed the restaurant’s charm and dedication to excellence, enhancing its reputation in the culinary community.
  • Improved Patron Engagement: The user-friendly design and reservation system encouraged more patrons to make bookings and inquiries, streamlining the dining experience.

Key Achievements:

  • Format Web Design’s collaboration with Eithna’s Seafood Restaurant played a pivotal role in its continued success, contributing to its reputation as a culinary gem on The Wild Atlantic Way.

Client Testimonial:

  • “Format Web Design not only created a beautiful online presence for our restaurant but also contributed to our success. Our website captures the essence of Mullaghmore, and it’s a testament to our commitment to exceptional seafood and hospitality.”
    Eithna O’ Sullivan, Manager, Eithna’s Restaurant


  • The partnership between Eithna’s Seafood Restaurant and Format Web Design exemplifies the power of a compelling online presence in the hospitality industry. The website serves as a virtual gateway to the restaurant’s culinary world, inviting visitors to experience coastal elegance and culinary excellence in Mullaghmore.

About Us:

  • Format Web Design is a leading web design and development agency committed to delivering captivating and effective digital solutions. We specialise in creating online experiences that elevate brands and connect with audiences.