SEO (Search Engine Optimisation) is a critical element when building a website to ensure that your site gets onto the first page of the search engine rankings and continues to move up.

The Local Enterprise Board trading on line vouchers have enabled businesses with up to 10 employees to trade more online, boost sales and reach new markets. always does the SEO of all the website pages as part of all website builds. However, you can do your own groundwork when preparing the content for each of your page. You can then continue fine-tuning your content once the website is launched to ensure your site remains in a prominent position.

Here are some SEO tips to help with the before and after your website has been built.

  1. Keyphrase for each page
    Prioritise a keyphrase or keyword for each page of your website. Once chosen, ensure your copy for that page is centred around this. Don’t use the keyphrase chosen for other pages of your website.
  2. Keyphrase in title
    Make sure your keyphrase is in the title of your page and near the beginning and between 60-66 characters.
  3. Meta Description
    When you search for something in Google, the meta description comes up after the title. It is important to put the keyphrase near the beginning of this and that the content is between 250-300 words.
  4. Images
    Always try and add an image on the page that best describes what the page is about and use the alt attribute to back up what your page is about and include the keyphrase in this.
  5. Slug
    A Slug in website terms, explains in simple terms what a website’s page is about. it is important that the slug always contains the keyword or keyphrase.
  6. Amount of Content on Page
    In order for the search engines to notice a page of your website, the text should contain at least 300 words.
  7. Use of keyphrase within your page
    Your keyphrase should be mentioned in your page at least 3 times. More than 5 and you’re overdoing it and it then looks to the search engines that your just throwing it in there to get noticed (spamming).
  8. Outbound links
    An outbound link is a link from your page to another website page i.e. on this page, I have linked the Sligo Local Enterprise Board Trading Online voucher sentence to their website talking about this. Include at least one outbound link if possible on each of your pages.
  9. Internal Links
    An Internal Link is a link from your page to another page of your website. Include at least one of these.
  10. Sentence Length
    Keep your sentences short  – not more than 20 words per sentence to make it easy for the reader to read.

See also our Essential Website Optimisation Checklist


For further information on website optimisation, contact Lisa at on 071 9131991.