Essential Website Optimisation Checklist
Problems with your website’s page speed, security issues, mobile performance and on- and off-site website optimisation?
We have created this essential website optimisation checklist to help you pinpoint any website glitches you may be having with your website. Learning website optimisation skills will ultimately improve your search engine rankings, website performance and improve your digital marketing campaigns.
| FUNCTION | OPTIMISE BY |
Performance | |
| Page Size | Keep page size as small as possible (ideally 100 kb or less) |
| Page Requests | Combine files to help reduce the number of requests. |
| Load Errors | Check for errors in Chrome’s Console |
| Page Speed | Implement caching |
| Image Size | Re-size your images to be responsive images |
| JavaScript | Compress JavaScript to improve website speed |
| CSS | Compress CSS to improve website speed |
| PlugIns | Keep plugins updated regularly |
Security | |
| HTTPS | An SSL certificate protects your website from attack, gives visitors confidence that your site is authentic and aids site optimisation |
| Javascript Libraries | Use the latest version of each library and update regularly |
Mobile | |
| Font Size | Use 12px minimum |
| Buttons | Mobile friendly pages perform better in searches. Ensure your CTAs and buttons are not too close, too small or too big |
| Responsive | Responsive designs and functionality for mobiles boosts your SERPS (search engine results pages) |
SEO | |
| Indexing | Check the page has been indexed by search engines |
| Titles and Descriptions | These help with ranking your website and help the customer know what your page is about |
| Content Plugins | Test website on browsers before launch |
| Descriptive Link Texts | Make sure the link text describes what the visitor will link to |
| H1s and H2s | Make sure all headings are ranked correctly |
| Inbound Links | Have inbound links on your site and blog linking to each other. Create landing pages that link to other site sections. |
| Voice Search | Plan for voice search with long-tail keywords |
Off-Page Optimisation | |
| Backlinks | Increase number of backlinks to your site |
| Google Search Console | Check on website performance using Google Search Console |
| Business Listings | Add website to business listings and directories |
| Social Media | Ensure presence where possible on social media |
| Reviews | Encourage reviews on social media/Google Business/Trust Pilot |
| Google Maps | Set up your business on Google Maps |
| NAP | Keep your NAP (name, address, phone number) consistent across all platforms |
