CASE STUDY ALINE OFFICE FURNITURE
Aline Office Furniture, a seller of new and used office furniture, approached us with a critical website project.
With 25% of their business coming from online orders, they needed a new website to grow that number. Their goal was to leverage social media to drive traffic to a modern, mobile-friendly website that would enhance their customers’ experience, promote their sustainability message (through used office furniture), and keep their brand identity intact. The website also needed to be user-friendly, allowing the Aline team—who were already familiar with WordPress—to manage and update product listings easily.
Challenges
- Mobile optimization: 48% of their current website traffic came from mobile devices, but the old site’s mobile experience was lacking.
- User-friendly management: Aline needed a solution that allowed their team to easily add and manage products.
- Brand consistency: The new site had to maintain the existing brand identity, tone, and visuals.
- Complex delivery logistics: Varied delivery costs for different regions across Ireland had to be factored into the WooCommerce setup.
- Sustainability focus: Aline wanted to emphasize their offering of used furniture as part of their sustainability efforts.
- Numerous existing plugins: The previous site used over 25 plugins that needed to be either retained or replaced with better alternatives.
- Category-specific layouts: The site needed custom body templates for product categories and filters that would work seamlessly on various pages.
Solutions
- Mobile-Optimized Design: We created a mobile-friendly website with a simplified menu, making it easier for mobile visitors to navigate and shop without feeling overwhelmed by the full product range.
- WooCommerce Customization: We integrated varied delivery costs, multiple payment options, PDF invoices, and packing slips. We also added a “Quick Shop” button for faster browsing and purchasing.
- Stock View and Abandoned Cart: We implemented a stock view feature to inform customers of availability and an abandoned cart plugin that sent email reminders to customers who didn’t complete their orders.
- Mega Menu and Category Sidebar: A mega menu dropdown was added for better navigation, and a category sidebar allowed users to easily toggle between new and used items.
- Search Functionality: We introduced a search feature, enabling customers to find specific products quickly, enhancing their shopping experience.
- Theme Builder Customisation: One of the more intricate requirements was the creation of eight custom body templates using the Theme Builder. Each template was designed for different pages of the site, ensuring that the product categories and filters displayed were relevant and tailored to those specific pages.
- Sustainability Emphasis: We prominently featured Aline’s commitment to sustainability, with a focus on their used furniture offerings.
- Brand Continuity: We ensured the website stayed true to Aline’s branding, maintaining the company’s visuals, tone, and identity.
THE RESULTS: https://alineofficefurniture.ie/
The new website for Aline Furniture is modern, professional, and designed to boost online sales. It’s responsive, user-friendly, and packed with custom features that improve both the front-end customer experience and back-end management.
With a focus on sustainability, seamless mobile navigation, and enhanced category filters, the site is set to drive more conversions while showcasing Aline’s core values.
This project is a testament to our ability at Format Web Design Limited to deliver custom web solutions that not only meet business needs but also enhance long-term growth opportunities.
(Rob Nathan, Manager at Aline Office Furniture is happy to talk to anyone about our work. He can be contacted directly on 01 288 7796 or by email at info@aline.ie).
If you would like a new website or upgrade you existing website, you can call us on 071 9131991 or email lisa@format.ie.
