Kiwi Girl Mullaghmore
A Digital Transformation on Ireland’s
Wild Atlantic Coast
Background
Kiwi Girl Mullaghmore is a boat tour company offering unforgettable wildlife trips and fishing/angling trips along Ireland’s Wild Atlantic Way.
With the rise in whale and dolphin sightings in the bay this summer, demand for trips soared. Skipper Declan Kilgannon was inundated with booking requests via WhatsApp; sometimes receiving up to 40 messages within 15 minutes.
To manage this growth and improve the customer experience, Kiwi Girl partnered with Format Web Design Ltd to modernise its digital presence.
The Challenge
Manual Bookings
Relying solely on WhatsApp made it difficult to manage the surge in demand.
Scalability Issues
As trips became more popular, a more reliable system was needed to organise bookings.
Brand Identity
Customers were asking for branded merchandise, but no formal logo existed.
Visitor Engagement
Kiwi Girl wanted to capture the excitement of wildlife sightings both on and off the water.
The Solution
1. New website & online booking
- Built a mobile-first website to showcase boat trips, wildlife experiences, and visitor information.
- Integrated Bookeo, allowing tourists to book online and pay a €5 deposit to secure their seat.
- Allowed for voucher to be purchased
- The system improved scheduling, reduced no-shows, and made planning trips more efficient.
2. New logo & branding
- Designed a fresh, modern logo that reflects the spirit of adventure at sea.
- Enabled the launch of branded merchandise including keyrings, t-shirts, mugs, and hats.
3. Printed Marketing materials
- Designed an engaging flyer that doubles as a wildlife spotter’s guide, allowing tourists/families to tick off dolphins, whales, basking sharks and other ocean giants they encounter.
4. Analytics & Insights
- Within the first 2 weeks of launch, the website attracted 5,000 visitors, with the majority browsing on mobile devices
- Site speed was optimised to ensure smooth booking, even during peak demand.
- Reduced no-shows with €5 deposit system
VISITORS IN 14 DAYS
The RESULTS
VISITORS IN FIRST 2 WEEKS of launch
5,000+
MOBILE USERS browsing & booking on the go
80%
thanks to the DEPOSIT SYSTEM
Reduced No-Shows
NEW MERCHANDISE
Launching soon
GIFT VOUCHERS
Launched Summer 2025
Kiwi Girl Mullaghmore is now ready to scale for future seasons with a stronger brand and digital presence.
