E-commerce websites have revolutionized the way we shop, offering unparalleled convenience and accessibility. But what makes these websites work? In this article, we’ll take a closer look at the key elements that make e-commerce websites successful.

User-Friendly Design

The design of an e-commerce website is crucial for making a positive first impression and keeping customers engaged. A clean and modern design, with easy-to-use navigation, can help customers find what they’re looking for quickly and efficiently.

The website should also be optimised for mobile devices, as more and more consumers are using smartphones and tablets to shop online.

Close up Two hand holding mobile phone with mobile friendly and search icon illustrating e-commerce websites

High Quality Product Images

Product images are essential for e-commerce websites, as they allow customers to see what they’re buying.

High-quality images that show the product from multiple angles can help customers make informed purchase decisions. It’s also important to include detailed product descriptions that provide information on features, specifications, and dimensions.

Close-up Of A Person's Hand Shopping Online Using Smartphone

Easy Checkout Process

The checkout process is where many e-commerce websites fall short. A lengthy or confusing checkout process can lead to cart abandonment and lost sales. The checkout process should be as simple and streamlined as possible, with minimal steps and clear instructions.

It’s also important to offer multiple payment options, including credit card, PayPal, and other popular methods. Many e-commerce websites have started accepting Revolut as a payment method, particularly for international transactions where traditional payment methods may incur high fees or conversion rates. Revolut offers a fast and convenient way to pay for online purchases, with features such as instant notifications and real-time exchange rates.

Search Engine Optimisation

Search engine optimisation (SEO) is crucial for ensuring that e-commerce websites are visible to potential customers. Optimising product pages and category pages for relevant keywords can help increase visibility in search results.

Other SEO techniques, such as building quality backlinks and optimising page load times, can also help improve search rankings and drive more traffic to the website.


Search Engine Optimisation E-Commerce Websites Ideas
Google Review page of Format Web Design Sligo and Ballintrillick locations

Customer Reviews and Testimonials

Customer reviews and testimonials can help build trust and credibility for e-commerce websites. Positive reviews can reassure potential customers that they are making a good purchase decision, while negative reviews can provide valuable feedback for improving products and services. It’s important to encourage customers to leave reviews and to respond to both positive and negative feedback in a timely and professional manner.


There are several review options available for websites, including:

Built-in Review System

Many content management systems (CMS) offer a built-in review system that allows visitors to leave reviews on products, services, or content. These systems typically include a star rating system and the ability to leave written comments.

Third-Party Review Platforms

Third-party review platforms, such as Trustpilot, Yelp, or Google Reviews, offer an independent review system that can be integrated into websites. These platforms allow customers to leave reviews and rate businesses based on their experiences, providing social proof and credibility for the business.

Social Media Reviews

Social media platforms, such as Facebook and Twitter, allow customers to leave reviews and rate businesses directly on their profiles. These reviews can be visible to a wider audience and can be a powerful marketing tool for businesses.


Testimonials are a form of review that feature positive comments from satisfied customers. They can be displayed on a website’s homepage or product pages and provide social proof and credibility for the business.

User-Generated Content

User-generated content, such as photos or videos submitted by customers, can be a powerful form of review. This content can showcase products or services in a real-world context and provide valuable insights for potential customers.

E-commerce websites that succeed have a user-friendly design, high-quality product images, an easy checkout process, effective search engine optimization, and customer reviews and testimonials. By focusing on these key elements, e-commerce businesses can build a strong online presence and attract loyal customers.

For more information, contact Format Web Design
Sligo Office:  0863 255875
Ballintrillick Office:  0863 255 922/071 9131991